That's simple, when sending emails, if you don't receive enough positive interactions (openings, clicks, replies, messages marked as important, removed from spam), then you will land more and more in spam. In 2023 and more than ever, the major inbox providers (Google and Microsoft) use engagement as a factor to score your sender reputation and decide if you'll land in the spam folder or in the recipient's inbox.
You have a low engagement rate on your emails. MailReach's free deliverability test will help you know if you're properly authenticated. You'll see that in the “Solutions” section below. You have to set those up properly to avoid email authentication problems that directly lead to landing in the spam folders.ĭMARC is not a game changer for now but we recommend you to set it up as well. But that's mandatory for email service providers. Yes it's boring and most people don't actually know why these records are for. We see this happening every day at MailReach. Not having the SPF and DKIM records properly set up in your DNS zone can alert spam filters and lead your emails directly to spam. You're not properly authenticated (SPF, DKIM). These causes are related to email authentication, your email content, your way of sending emails, your sender reputation.Īt the end of the article, we list the best solutions to help you land back in inbox instead of the junk folder.
This analysis helped us list the most frequent causes of landing in the spam folder in 2023. Since two years, MailReach has gathered and analyzed the data of dozens of thousands of email deliverability tests.
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